Friday, 20 June 2025

Constructing realities - what realities are constructed in the products we have studied for component one?

Representation is not reality. It is the reconstruction of reality. Representations are reconstructions that are formed from shot types and edits and colours and costumes: media language. But what are the things that are actually being represented and reconstructed in the media products we have studied in component one?



Music videos - Formation - The representation of ethnicity, racism, slavery,  the representation of women, and the aftermath of hurricane Katrina in the US south. Also BLM 





Music videos - 17 Going Under - The representation of poverty and the North East of England, of teenagers and various other interconnected social issues





Advertising - Tide Advert - The domestication of women, and the reinforcement of hegemonic, patriarchal values, the housewife stereotype  





Advertising - Super.Human advert - challenging representations of disability and stereotypical representations of people with disabilities  (and of the United Kingdom) - 





Advertising - KOTV - the representations gender in the 1960s, including the stereotypical representations of women 





Newspapers - The Times (™) - the use of representations to manipulate the political ideology of the pre-sold audience, to reinforce ideologies and to shape the audience 





Newspapers - The Daily Mirror (™) - the use of representations to manipulate the political ideology of the pre-sold audience,  to reinforce ideologies and to shape the audience