That B.E.A.T (2012)
What elements did ‘Beyonce’ pick and mix from That B.E.A.T to construct a diverse and complex set of ideological perspectives?
- Bounce music is fast, upbeat, and sampling other songs in to one mix.
- It is an enclosed genre that is heavily associated with New Orleans, and completely infringes copyright restriction.
- As a genre, bounce lacks mainstream appeal through it’s production, and it’s association with black gay men. The sexually explicit lyrics are highly queer coded
- However, in the video to formation, we do not see gay men
- Many shots were taken directly from this documentary and placed into Formation, without the director’s knowledge or permission.
- The effect of taking the footage from this documentary is to construct a complex and confrontational representation of black identity
- Formation takes several shots from this documentary. These shots were taken without permission or the knowledge of the director. However, Sony owns both this documentary and also Columbia records.
- The shots of derelict buildings, an underpass, a run down club and a muscular man dancing from behind construct a complex and diverse representation of New Orleans
- However, the representations of queer people from this documentary are almost completely excluded by Formation
- Bounce music is a region specific genre that combines hip hop, dance and is performed predominantly by gay rappers
- Formation excludes the representation of gay people, because it does not appeal to B’s mainstream and predominantly heterosexual audience