Monday, 10 September 2018

Encoding ideology through media language - magazine double page spreads

Media language can be used to effectively encode a range of ideological standpoints. From the following magazine double page spreads, you will quickly be able to ascertain the 'look', 'style' and 'feel' of the artist. But how exactly does the producer of the magazine accomplish this?

Task one - Codes and conventions


Pick one magazine double page spread and label the following conventions:

  • Headline/title
  • Standfirst/kicker
  • Pull quote
  • Body/body copy
  • Main image
  • Captions


Task two - Textual analysis


Perhaps continuing from your previous annotation, or maybe as a new paragraph, analyse how the double page spread creates meaning. You MUST use the following terms

  • Ideology
  • Costume
  • Anchorage
  • Setting
  • Composition
  • Modes of address
  • Shot type
  • Layout