Tuesday, 4 September 2018

AS Media exam May 2018

IMPORTANT NOTE - This is an actual past paper for the one year/AAS version of the EDUQAS Media course. Think of it as a less full-on version of the course we study. These questions make for excellent revision, but do remember we study more key texts. Confused? Talk to your teacher!


Component one


SECTION A: Investigating Media Language and Representation


Question 1 is based on the unseen audio-visual resource. It consists of an extract from the music video Shape of You (Ed Sheeran, 2017). You will be allowed one minute to read Question 1.
The music video will be shown twice. First viewing: watch the music video and make notes. You will then have five minutes to make further notes. Second viewing: watch the music video and make final notes. Once the second viewing has finished, you should answer Question 1.

1 - Media Language

How do visual elements create meaning in this music video extract? [10]

2 - Representation

Question 2 is based on both of the following:
Resource A. Click to enlarge 

• Resource A, an unseen film poster for Wonder Woman (2017)
• the set print advertisement you have studied: Tide (1950s)

Study Resource A carefully and use this film poster and the set print advertisement you have studied when answering the question.

Compare how stereotypes are used in the film poster for Wonder Woman and the advertisement for Tide.
In your answer, you must consider:
• the similarities and differences in how stereotypes are used in the products
• how the representations convey values and attitudes
• how far the representations reflect historical and cultural contexts. [25]

Section B: Investigating Media Industries and Audiences

3

(a) Name the media organisation that owns the Daily Mirror. [1]
(b) Identify two ways in which newspapers are distributed. [2]
(c) Briefly explain an advantage of one of these ways.[2]

In Question 3(d), you will be rewarded for drawing together knowledge and understanding from across your full course of study, including different areas of the theoretical framework and media contexts.

(d) Explain how political contexts affect the newspaper industry. Refer to the Daily Mirror to support your points. [10]

4

(a) Using demographics and/or psychographics, identify two possible audiences for Assassin’s Creed III: Liberation. [2]
(b) Explain how audiences interact with video games. Refer to Assassin’s Creed III: Liberation to support your points.

Component two 

Section A: Television

Answer one question in this section. All questions are in two parts.
Either,

Option 1: Life on Mars
(a) Explain what you understand by intertextuality. Refer to the set episode of Life on Mars to support your response. [5]
(b) To what extent does the set episode of Life on Mars support Steve Neale’s suggestion that genres change over time? [15]

Or,

Option 2: Humans
(a) Explain what you understand by intertextuality. Refer to the set episode of Humans to support your response. [5]
(b) To what extent does the set episode of Humans support Steve Neale’s suggestion that genres change over time? [15]

Or,

Option 3: The Jinx
(a) Explain what you understand by intertextuality. Refer to the set episode of The Jinx to support your response. [5]
(b) To what extent does the set episode of The Jinx support Steve Neale’s suggestion that genres change over time? [15]

Section B: Magazines

Answer one question in this section.
Either,

Option 1: Woman
To what extent does the set edition of Woman magazine target a particular audience? Explore specific aspects of the set product in your response. [20]

Or,

Option 2: Woman’s Realm
To what extent does the set edition of Woman’s Realm magazine target a particular audience? Explore specific aspects of the set product in your response. [20]

Or,

Option 3: Vogue
To what extent does the set edition of Vogue magazine target a particular audience? Explore specific aspects of the set product in your response. [20]

Section C: Online Media

Answer one question in this section.
Either,

Option 1: PointlessBlog
Explain how representations of identity are constructed in blogs and vlogs. Refer to relevant theories and PointlessBlog in your response. [20]

Or,

Option 2: Zoella
Explain how representations of identity are constructed in blogs and vlogs. Refer to relevant theories and Zoella in your response. [20]

END OF PAPER