Newspapers - Component one b - How does this product attract and maintain its audiences both locally and globally? What marketing and promotion does it use to do this?

Underline

How do The Times and The Daily Mirror attract and maintain their audiences both locally and globally? What marketing and promotion does it use to do this?

Maintaining audiences is essential for the newspaper industry, as it ensures financial success by promoting brand loyalty. British newspapers naturally primarily target a British, local audience, with an international audience mainly as an afterthought. 

The Times

• consistent presentation of dominant ideology. Broadly pro brexit, and supportive of May's government. The Times will shift their ideology in order to suit tir audience. An industry dominated by profit and power
• Subscription - Audiences are encouraged to subscribe to the Times, allowing them to pay £1/day as opposed to £1.80, a significant saving, although it requires setting up a direct debit
• "The isis Bride" (former?) British citizen, a particularly emotive issue for British audiences, that encourages debate and discussion, encouraging audiences to buy every week
• "Boy 7 electrocuted after climbing over pub wall" - page 19, demonstrates the comparative lack of importance of the child. Situated as less newsworthy than Mick Jagger, a well-loved celebrity, and possibly sidelined because of his status as working class

• Set edition: "shockwaves around the globe" not only covers Trump's inauguration from an international perspective, but reinforces to it's readers that something international will indeed affect them - a postcolonial attitude towards america

The Mirror 

• "how to make the most of your GP appointment" - practical yet ridiculously common sense life advice, providing the audience with the gratification of information. 
• Puzzle solutions - the solution for the puzzle is published the next day: codebreaker puzzle=£75
• "Good food daily recipe to collect" encourages brand loyalty
• The Mirror cultivates a left wing ideology, constructing a left wing audience who show brand loyalty to the product
• Jordan Pickford - English goalkeeper involved in a street brawl. "if it bleeds, it leads". Especially important to working class audience stereotypically fascinated by alcohol, football and fighting, cultivating the ideology of the target audience

• Online comments on The Mirror online allows audiences to share their own views and opinions which may be radically offensive: an excellent example of Shirky's theory 

• Set edition: U.S turns on itself at the ballot box" metonymic language helps to simplify the situation for the working class audience