- For each of these questions, you must provide two answers: one for Zoella and one for Attitude! (there are a couple of exceptions. Keep an eye out for these). This should keep you going for a while
- For each and every response, you must make reference to at least one key example of media language from the textual analysis toolkit
This is the last session we will be spending on Attitude and Zoella. Next time, we will be going back to the advertising industry for the first week of revision.
Resources
Theories and theorists
Cheat sheet
Textual analysis toolkit
Media Language
1 - Semiotics - Roland Barthes - identify one particularly persuasive proairetic code for both Zoella and Attitude
4 - Structuralism - Claude Lévi-Strauss - Demonstrate an example of how a diametric opposition reinforces a dominant ideological perspective for both Zoella and Attitude
5 - Postmodernism - Jean Baudrillard - present one example of how audiences may be unable to distinguish between reality and simulation for both Zoella and Attitude
Representation
6 - Theories of representation - Stuart Hall - Give one example of a stereotype that reinforces hegemonic hierarchical ideological perspectives demonstrates an inequality of power for both Zoella and Attitude
7 - Theories of identity - David Gauntlett - give an example of how audiences can pick and mix a specific element of identity from both Zoella and Attitude
10 - Theories of gender performativity - Judith Butler - give an example of how gender can be constructed through a ritualistic act in Zoella
11 - Theories around ethnicity and postcolonial theory - Paul Gilroy - present one example of how gay people are 'othered' in Attitude
Industry
13 - Regulation - Sonia Livingstone and Peter Lunt - give one example of how internet regulatory guidelines are followed for both Zoella and Attitude
14 - Cultural industries - David Hesmondhalgh - present one explicit example of horizontally integrated business practices for both Zoella and Attitude
Audience
16 - Cultivation theory - George Gerbner - present one example of a generally accepted ideological perspective that is consistently repeated for both Zoella and Attitude
18 - Fandom - Henry Jenkins - give one example of how fans can interact with and use Zoella to demonstrate their adoration
19 - ‘End of audience’ theories - Clay Shirky - To what extent can audiences actually be said to take the role of producers when interacting with Zoella and Attitude? Present one shakey argument for each
Final task
Take one of these pub quiz style questions, and turn it in to an exam style question. You can find lots of examples of component two questions by clicking here.
Then answer your own question! use the resources of this blog and your own excellent notes to prepare, before writing a 50 minute long response to your own question.
Make sure you publish your blog post so I can see it and mark it.
Here's a picture of my cat, for no particular reason.
