How does mise-en-scene construct meaning in these high end fashion adverts?
P block
- The mise en scene of the warm, natural lighting, connotes themes of calmness and tranquillity
- The selection of older models indicates that the brand is targeting a more mature audience
- The mise-en scene of books and papers suggests that the two models are working, and have a high status occupation
- Francis ford coppola's unbuttoned shirt connotes his relaxed demeanour and his suave and sophisticated nature
- Sophia Coppola's bare feet symbolises freedom, confidence and her ability to both work and relax simultaneously
T block
- White is symbolic of cleanliness and innocence, which suggests, suggesting luxury and exclusivity
- The mise en scene of the classic car further reinforces ideas of luxury and wealth
- The mise en scene of the model's jewelry suggests classiness, subtlety, and her romantic availability
- Getting in to the back seat of the car suggests the model is able to afford a chauffeur
- The model's pink knitted cardigan suggests that she is comfortable, approachable.
- Selena Gomez is a well known american singer and actor, who already has ties to the fashion industry with her makeup
R block
- Prominent use of logo emphasises the high end and well known quality of the brand itself
- Classy yet eccentric, odd and over the top choice of fashion
- Mise en scene of the shopping trolly suggests a bland, normal and even boring existence
- Canted angle suggests quirkiness edginess and a low-fi sensibility which contrasts with the extremely expensive clothes the models are wearing