The word ‘Gucci’ is large, and takes up a significant portion of the advert. The font itself is basic and straightforward, and assumes the audience already is familiar with the Gucci brand
The MES of the model takes up a majority of the poster, and suggests her importance and dominance
The MES of the colour scheme is bright and happy and positive, and constructs a positive ideology surrounding the Gucci brand
MES of watercolour painted background is symbolic of dreams and relaxation
The model is wearing an outfit associated with summer. The colours have connotations of summer, and the outfit is both comfortable and revealing
The MES of the buildings on the beach are brightly coloured models, constructing an eye catching situation, with a huge woman towering over a block of flats
The contrast between the huge model and the tiny buildings constructs a message that wearing Gucci will put the audience ‘on top of the world’, and it a position of power
The selected model is young and attractive, and appears to be welcoming and friendly. Her facial expression is a gentle smile, which reinforces the brand identity
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