Analysis of an advert: Stuart Weitzman 2022 (R block)

 

• The MES of a celebrity symbolises an expensive and luxurious lifestyle, and suggests to the audience connotations of wealth and fame 
• The selection of font suggests formality, which constructs a contrast between this and the model’s scandalous choice of costume 
• The MES of the black and white photography has symbolic connotations of professionalism, and may therefore appeal to a professional and high earning audience 
• The lexis of ‘Stuart Weitzman’ is a reference to the designer of the advert, and therefore has connotations of professionalism once more 
• The absence of any text inferring a price functions as an hermeneutic code, and forces the audience to ask themselves how much it actually cost. This in turn further reinforces the luxurious, high end and ‘priceless’ nature of the garments.
• The MES of the  model's skintight leotard and thigh high snakeskin boots have connotations of sexuality. The selection of the model Kim Kardashian, who is known for her shapely body further reinforces the sexuality of this advert. The advert presents an aspirational image of sexuality to the target female audience
• The layout and design of the advert is simple and stylish, which draws attention only to the model who is centre frame
• The model looks directly at the audience, which constructs a sense of conflict between the model and the audience