Wednesday, 27 September 2023

Introducing media studies: an analysis of an advert for Buioni suits

  • Black and white colour selection connotes a serious atmosphere, and suggests a more serious audience 
  • The Buioni logo is written in a cursive font, and resembles calligraphy and/or handwriting. This connotes that Buioni is a luxurious brand 
  • The lighting is soft and low key, which has connotations of elegance and formality 
  • The lexis of the word Buioni is fancy and luxurious, at least partly due to it's Italian nature. Italy has connotations of wealth, luxury, beauty, fashion
  • The model is standing in a dynamic pose which suggests action and movement. The connotation is that the model is wealthy AND HAS a high powered job 
  • The MES of the model’s open collar has connotations of informality
  • The advert is highly polysemic, and connotes many meanings 
  • The selection of a model in his late 30s appeals to a specific audience of men in their late 30s and beyond 
  • The MES of the model’s suit has connotations of an upper class lifestyle and respectability 
  • The selection of font and the logo of the brand is presented in cursive, with the elegant, joined up handwritten style front demonstrating formality and professionalism 
  • The fine print/small print uses the lexis “tailoring legends since 1945”. This signifies that the brand is established and therefore has been around for a long time. This further signifies the experience and quality of the brand 
  • The word ‘tailoring’ has connotations of professionalism . This suggests a wealthy and affluent target audience 
  • The model is well built with a rugged and well defined facial features. The connotation here is that if the audience buys the suit, they too will be rugged and good looking 
  • Background/setting is white, which creates a stark contrast with the black of the model’s suit, which connotes that those who wear the suit will stand out 
  • The MES of the model's unbuttoned shirt has connotations of sexual attractiveness, and has connotations of flirtatiousness and an outgoing personality 
  • The model is not wearing a tie, which has connotations of being laid back and even unprofessional  


Polysemic - the image is highly polysemic and may mean different things to different people 


Lexis - the choice of language 


Thanks U and R blocks for this great, lesson one analysis!