Discuss the marketing strategies used by your selected industry. Refer to your three main texts
Here a a few straightforward examples of how to respond to this question with the artists we have studied....marketing strategies refers to the different ways in which a producer can target their various audiences...
...makes extensive use of digital convergence...
Lady Gaga...
...Judas has 301 million views on youtube, indicating a highly successful marketing strategy...
...Judas was leaked deliberately ahead of the release of Born This Way, allowing audiences the gratification of social interaction...
...Gag's meat dress, worn to the 2010 MTV movie awards is a highly postmodern gesture, establishing Gaga as a celebrity that challenges hegemonic norms and conventions...
...refers to herself as a 'little bit of a feminist' establishes her ideology of inclusivity and allows audiences to identify with her...
...Gaga's opens about her physical health and her fibromyalgia is worked in to an effective marketing strategy, further constructing her celebrity status....
Tyler, The Creator...
...Tyler, The Creator wore his Golf clothing brand on Jimmy Kimmel in 2015. The interview itself received 4.7 million views...
...this reinforces and establishes Tyler's celebrity status, an excellent example of the value of the two-step flow theory...
...Tyler tweeting 'I am Asian, I like Lettuce' provides audiences with the gratification of social interaction, and establishes a powerful enigma code. Reinforces his celebrity status, and is immediately accessible by his target audience. Excellent example of the advantages of digital technology...
...cancels tour in South America and apologises on Twitter...
...banned from the UK by the then secretary of state Teresa May, this incident was utilised as an effective marketing strategy, constructing Tyler, The Creator's controversial status...
Thanks to R block for these excellent responses!