Cult film - Cult films are known for their dedicated, passionate fanbase, an elaborate subculture that engage in repeated viewings, quoting dialogue, and audience participation - Wikipedia, lol
1 - Research
What the hell is this? Who is producing this (there's two production companies), where are they from, and what are they famous for? Who's directing it? Who's acting in it? What is Pokemon anyway?
2 - Textual analysis
In what ways does the trailer to Detective Pikachu use media language to create meaning? Make reference to the following repertory elements:
- Cinematography
- Editing
- Mise-en-scene
- Sound
- Semiotic codes (hermeneutic, proairetic etc)
- Structuralist readings (instances of diametric oppositions)
3 - Intertextuality and referential codes
What intertextual references does this trailer make? What films/TV shows does it most resemble?Why has the producer chosen to this?
4 - Digital convergence
What does this term mean, and how can it apply to Detective Pikachu?
5 - Audience response - identifying a target audience
Who is the target audience for this film? How do you know? Be as specific as possible.
- Name (!)
- Age
- Gender
- Nationality
- Location
- Sexuality
- Demographic
- Psychographic
- Socio-economic class
- Occupation
- Hobbies
6 - Audience response - reception theory and audience negotiation
Outline a preferred, negotiated, oppositional and aberrant reading of this trailer. In order to do this, you will need to outline the dominant ideology. So, what are we supposed to think and feel when we watch the trailer to Detective Pikachu!
Preferred - agrees with the ideology presented by the producer
Negotiated - agrees with some aspects, yet disagrees with other aspects of the ideology presented by the producer
Oppositional - Wholly disagrees with the ideology of the producer
Aberrant - completely misunderstands the product
7 - Representation
What groups, locations, events and situations are represented in this trailer?
- Select one of the above
- How is this representation constructed through media language? Be explicit!
- What ideological signification is encoded about the represented group? What message does the producer impart about the represented group/issue/event? Does the representation use stereotypes, and if so, why?
- How does this ideological standpoint affect the group who are being represented?
8 - Fan response - how do individual producers affect the film industry
Fan edit with Alex Jone's voice
Detective Pikachu: 'Gross' furry Pokemon divides fans
Pokémon Apokélypse: Live Action Trailer (2010)