Task one - 'messy bedrooms'
"Shame about the bedrooms! Scantily-clad women's sizzling selfies are overshadowed by their VERY messy backdrops"
What issues, use of stereotypes and processes of representation are used here?
1. The group, place or issue on which a media product is focusing.
2. The media language the media product uses in order to present these groups or issues.
3. The ideological perspective about the group or issue being created within the product.
4. The impact of this ideological perspective on the target audience.
Task two - the 'sidebar of shame'
Sexualisation - To make something, be it person or object exhibit sexual aspects. To define somebody purely by their perceived physical attractiveness
Objectification - To present somebody as something inanimate or unfeeling To define somebody purely by their use or function.
Autonomy - to have a choice over one's own actions
- As the most visited newspaper site in the world, it is safe to assume the online version of the Daily Mail has significant reach. Therefore, it’s an interesting case study for the representation of women in particular.
- Go to Mail Online (just Google)
- Scroll down a little to the ‘Don’t Miss’ sidebar
- Pick three articles that represent women.
- In your blogs, write the code that is representing the woman, the message that is being delivered, and the impact this may have on society.
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| The 'don't miss' column, screencapped on Friday 30th November 2018. |
- What language is used in captions? How does it anchor audience response?
- What are women doing? What are they wearing? Why have these images been selected?
- What ideological perspective is constructed about women? What hegemonic ideologies are encoded?
- What are these articles saying about women? What 'should a woman be'?