1) Key terminology
Masthead
Barcode
Caption
Headline
Main Image
Page Numbers
Target Audience
Pull Quote
Classified Ad
Skyline
Edition
Stand First
Byline
Body Text
Standalone
Centre Spread
Lead Story
Gutter
Folio
Page furniture
2) Textual analysis - deconstructing newspapers
A powerful binary opposition is formed through…This specific aspect of mise-en-scene functions as a hermenutic code…
The conflict created through this binary opposition positions the audience…
The proairetic code formed by the typeface suggests…
The target audience will of course be aware of the symbolic connotation of…
3) Whole class example
i) T block
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- A powerful binary opposition is formed through the contrast in tone between the headline story and the secondary stories. The raducak difference in tone suggests typically the newspaper is targeting a working class audience.
- The mise en scene of the feeding tube is immediately interesting to the target audience. This specific aspect of mise-en-scene functions as a hermenutic code, inviting the audience to read the headline article in it's entirety.
- The conflict created through this binary opposition positions the audience to feel sorry for the young child who needs a heart.
- The proairetic code formed by the typeface suggests an urgent, exciting and potentially devastating situation.
- The target audience will of course be aware of the symbolic connotation of the hospital bed, which suggests that the boy is in a life threatening situation.
ii) R block
- A powerful binary opposition is formed through the contrast between a story about the series issue of suicide and the far less serious issue of making money.
- The headline announces a bold and alarmist statement. This specific aspect of mise-en-scene functions as a hermeneutic code, suggesting a mystery that the audience wishes to solve.
- There is a clear contrast between the positive Danny Dyer story and the negative video game story. The conflict created through this binary opposition positions the audience to make them feel Dyer is a helpful person, and a good father.
- The statement teens video game hell is presented in red and block capitals. The proairetic code formed by the typeface suggests that the video game in question is violent and indeed dangerous to it's audience.