Persona Synthetics Trailer - viral marketing
- Viral marketing - distributed through Youtube as opposed to traditional televisual broadcast, leading to a potential worldwide audience
- Sharing - audience led distribution. The enigmatic nature of the trailer may lead audiences to share and therefor distribute the trailer via social media in order to seek answers
- Rich in hermeneutic codes: an additional family member in strange, unnatural clothing. Invites discussion, especially through the roles she serves, as a domestic slave, but also a 'friend'
- No clear product that is being advertised. This flies in the face of traditional advertisements, that wish to make as clear as possible to the audience the name of the program and how/when to watch it
- Intertextual references - CU, awkward smiles from the synthetic maid functions as a proairetic code
- Cheesy, American style commercial. American voiceover - connotations of American stereotypes of happiness and confidence
- Takes on the conventions of an American style medication advert. The MES is far too clean, and the gestures of the synth are often threatening
- Intertextual reference to sinister scifi corporations, like Tyrell or Datadyne
- 'Faster than before' - suggests a previous iteration of synths that have malfunctioned somehow - again, yet another intertextual reference to other sci-fi shows
- On screen graphic announces Regent Street store coming soon. Link to a real world event and marketing stunt.
