Initial research
Find eight pieces of promotional material related to Assassin's Creed III: Liberation. These may include the following:
- Posters
- Banner ads
- Promotional trailers
- Videos of events
- Fan produced media (example let's plays)
- Reviews
- Print adverts
- Merchandise, including soundtrack CDs and T -shirts
These promotional materials can be taken from
- The initial 2012 release for the Playstation Vita (Assassin's Creed III: Liberation)
- The 2014 multiplatform re-release Assassin's Creed: Liberation HD, or
- The upcoming remaster
Responding to potential questions
This is your opportunity to use the evidence you just found to not only back up your excellent points in the exam, but also do make detailed responses in the next few lessons.
- Draw up a detailed pen portrait for the target audience for Assassin's Creed III: Liberation. Think age, gender, class, lifestyle, cultural capital…
- How does Assassin's Creed III: Liberation attract/target its audiences (primary and secondary, niche ('core') and generalised ('casual'?) ?
- How does Assassin's Creed III: Liberation construct an audience?
- How does Assassin's Creed III: Liberation and its marketing appeal to its target audiences?
- How does Assassin's Creed III: Liberation use technology to maximise audience consumption and to ensure sales?