- Target audience - women, aged 30 - 50, working class, heterosexual
- Cover model is roughly 30 years old. Stereotypical housewife, well presented with a sensible hairstyle, and n outlandish fashion choices
- Background colour, a rich purple, fashionable for the 60's, yet hideous today!
- Shoulder length hair, an easily repeatable style
- Hegemonically attractive, early middle aged model, stereotypically so,
- "Seven Style improvements for your kitchen" targeting and addressing a stereotypical female audience
- Large masthead, serif font, white/creme, handwritten, friendly mode of address
- Model is relatable, with natural looking makeup
- Simple, sparse layout, simple mode of address
- "British women have a special magic" - Appealing lexis. Celebrity endorsement, and a direct compliment to the target audience - low self esteem of target
- "Are you an A-level beauty" direct mode of address, and also a reference to a high school level of education
- Narrative code - star improvements for your kitchen, suggesting an exciting resolution
- Binary opposition - contrast between the bright yellow and the dark background, which emphasises the importance of the articles, based around kitchens and beauty
- Mentions of kitchens and makeup anchors audience further and reinforces hegemonic expectations of women
- Mise en scene of pastel colours is non threatening and welcoming, suggesting an ideal stereotype of women
- Primary target audience women aged 30 - 50, exactly the same as the cover model. Her hairstyle is conservative, and suggests a older woman
- Rhetorical question - are you an A-level beauty! Suggesting that if you read the magazine, you could achieve beauty. Functions as a proairetic code, and a sell line for the audience. It also reinforces hegemonic ideals of female beauty
- Lexis - "for your kitchen" direct mode of address confirming a 'housewife' stereotype
- Mise en scene of the flowery dress, fashionable for the contemporary audience
- Lingerie goes lively: connotations of sexualisation
- Airbrushed, ridiculously white teeth connotes wealth, health and confidence
- Costume - plunging dress and shoulders, potentially breaking stereotypes, and connotes confidence
- Airbrushed skin - removal of eyebags, wrinkles and spots, to present an aspirational image. This reinforces hegemonic ideals of female beauty
- Purple is symbolic of flowers and stereotypically associated with women
- The word kitchen is significantly larger than the word lingerie, suggesting that house wife duties are more important than sex. This is considerably different from modern women's lifestyle magazines, which emphasise exciting sex lives for the target audience
- Lexis "goes lively" - hermeneutic code suggesting sex, forming a binary opposition with the conservative model
- Gesture of forced, fake style, connotes the mold that women have to fit in to to appeal to male standards. The hegemonic expectations enforced by men: patriarchal hegemony
- Multiple genres: women's lifestyle. But also fashion as a subgenre
- Bright yellow font is particularly noticeable
- Serif masthead has connotations of glamour and stylishness
- Serif font of masthead also is symbolic of the expectations of women
- Slogan - world's greatest women's magazine example of hyperbole
- ALFRED HITCHCOCK - capitals and bold connotes his importance.
- British women - discrimination, patriotic and ethnocentrism
- Lexis "special magic" suggests women have a power that men lack. Yet it also outlines that men and women are fundamentally different
These notes were compiled from T and R block first year media, and are presented 'as is', with only a few spelling errors corrected