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| The homepage for BBC radio services, here rebranded as 'BBC Sounds' meets the needs of it's audiences through it's well designed and logically laid out structure. Each station has a completely different brand identity, and broadly targets a different audience demographic. Additionally there are many opportunities for audiences to pick and mix their identity, for example from choosing between the mainstream BBC Radio One and the more niche and middle-class BBC Radio Four |
We're going to be listening to a range of BBC radio show and making notes on their production and audience appeal. So yes, this is a chilled out session, which you've earned after your mocks. However, it serves a really important purpose, by providing you with the context essential to scoring the highest marks in the exam. It will also give you an opportunity to consider industry and audience theory, which unfortunately were not explored to their full potential in the January mock...
Audience prompts
- How are audience grouped and categorised for this show? Think age, gender, class, lifestyle, cultural capital…
- How does this show attract/target it’s audiences?
- How can audiences interpret this show in different ways?
- How does this show use technology to target a specialised/niche/cult audience?
- In what ways can audiences use this show, and how does this reflect their identity and cultural capital?
- Reception, fandom and the end of audience: theoretical approaches
Industry prompts
- How is this show produced, distributed and circulated, and by who?
- In what ways does radio use specialised forms of production, distribution and circulation?
- How have recent technological changes in radio changed production, distribution and circulation?
- What economic factors may have affected this show? How financially successful do you think it was? Was it made commercially or not for profit?
- How have new digital technologies affected how this show is regulated?
- Power and regulation: theoretical approaches