Exploring the ideological implications of newspaper mastheads

The selection of font is suggestive of a middle class target audience. It is very fancy, and very serif, which has connotations of wealth and luxury. However, it also is heavily connotative of Germanic font, and clearly has significant historical allusions. This reference to established history anchor's the Daily Telegraph's perceived quality and status as an authority. The word 'telegraph' is a highly old fashioned word for communication, which suggests not only the authority and reliability of this established newspaper, it also makes clear the newspaper's traditional and conservative values

Conservative - straight laced, potentially wealthy, privileged, and highly resistant to change

Basic font, basic of colour, suggests a working class target audience. A basic audience? Red has connotations of sexual passion, bold, blood (!?), gossip and excitement. Use of the term 'star' has connotations of celebrity, and this reinforces the gossipy potential of the colour red. The font makes intertextual reference to comic book fonts. The basic, comic book font could suggest the reading age of the target audience is low, which makes this newspaper appealing to less educated working class adult audiences. 

Light blue background has connotations of innocence, fun and positivity. Blue and white are also the colours of the Israeli flag, a country that will be important to many British Jewish people. Simple and straightforward, which suggests a simple and straightforward subject matter. The use of the term 'Jewish' indicates a specific Jewish target audience. However, the sans serif font is bright and inclusive.

Mass media - media that is made available to the widest possible audience. Radio is an excellent example of mass media

A tabloid newspaper - A smaller format newspaper that traditionally has less writing, more images, simple lexis, use of slang, traditionally targets a working class audience. Cheaper.

Simplistic sans serif masthead connotes a simplistic and straightforward read. Sans serif is informal, and may appeal to slightly younger and less educated audiences. Takes an assumption the target audience are less educated. The masthead communicates that it is easily readable even to a less educated audience, which may make the audience feel included and intelligent. Italic font could infer fun, importance or simply make the masthead stand out. Bright, positive, fun connotations of the word 'sun'

Navy blue backdrop infers a more formal mode of address. Serif typeface anchors it's formal nature, and suggests a well respected news source. Dark blue has connotations of royalty and luxury. Potentially slightly younger target audience, and the font also infers a more modern perspective

Broadsheet - Traditionally a larger paper, with less focus on images and a more complex lexis, appeals to a highly educated middle class audience. Much more expensive.