Wednesday 23 November 2016

Larry Sider sound lecture - Tuesday 22nd November - Arts Picturehouse Cambridge

For all those who were not able to attend the lecture on sound today, these notes of the presentation should give you a good indication of the importance of sound design. This is especially important for AS students who have to create a sophisticated and atmospheric soundtrack in order to ensure the highest grades.

Larry Sider is a lecturer in the Film Sound department at Goldsmiths college, London. His extensive background in soundtrack allows for a privileged and unique perspective into the world of sound in film and media products, as well as its continued importance. Sider's CV is diverse, and includes experimental shorts, feature films and documentaries that he has contributed sound towards.

What is sound design and why is it important?


At the simplest possible level, and one that film and media theorists would doubtless contend, audiovisual texts are made up of sound and vision. More importantly, it is made up of the relationship between sound and vision. Visual codes can influence how we react to audio codes and vice versa. Sider recalls that when he started as a teacher, his heads of department were only interested in students knowing how to record clear dialogue and music. However, these two elements are just the beginning of a sound designer's work. Now we realise exactly how important sound design is.

One commonly repeated maxim is that 'film is one half image one half sound'. Without sound, a film is essentially half finished, and therefore incomprehensible. Some directors go even further. David Lynch, director of such surrealistic masterpieces as Blue Velvet (1986) and Twin Peaks (1990) states that some scenes can be 70%, or even 100%. Sound can therefore, depending on the director and sound designer, be an incredibly potent tool to communicate meaning to the audience. 

Sound can include the music, including 

  • score (music written specifically for the film), 
  • music not written specifically for the film yet selected especially, and 
  • music created by a diegetic source. 

However Sider is not a composer, and works exclusively in directing and editing the other sounds we hear in media texts. These sounds, be they dialogue, footsteps, atmospheric sounds and once more can quickly and effectively convey meaning to the audience. 

All this layering, selection and construction of sound is referred to often as sound design.

Example one


We're going to be using slightly different examples that used by Sider, but the effect should be largely the same. First of all, watch this UK news report on Brazil losing a football match to Germany 7 - 1. However, before the clip starts, mute the audio (stop watching when the football pundits discuss the game in the studio).

As you are watching the clip, consider where it is that you are looking, and think about how the clip makes you feel. 

Next, as you might have guessed, you are going to watch the clip again. This time however, you are going to watch it with the sound on

What's the difference? It's likely that there are many different reactions you could take. However, with a soundtrack, the audience can be anchored in certain ways. Anchorage in Media Studies refers to how a media product 'drags' the audience into a certain way of thinking. Music and sound effects are excellent at this; they can tell use exactly what to think and how to feel. A good example of this is the now pretty naff use of canned laughter in sitcoms. We know we're supposed to laugh, because we hear other people laugh, and the actors even stop talking until the laughter stops! 

In this instance, the addition of diegetic crowd noise, combined with the slightly creepy non-diegetic electronic music gives the audience a sense of narrative. Brazil were not supposed to lose against Germany, especially to this extent, and the soundtrack confirms that this is an unexpected and dramatic incident. 

Sound can not only tell us how to react, it can also tell us where to look. Typically, when audiences are shown crowd scenes with no soundtrack, our minds are left to wander. We may focus on arbitrary elements, either people's eyes, mouths or brightly coloured elements, depending on how you typically react to things. While before, you probably found yourself staring intently at certain parts of people's faces, possibly feeling a bit uncomfortable in the rude silence, with the sound you possibly found your eyes relaxing, left to drift around and to see the crowd not as individuals, but as a whole. So therefore, the ideology of the entire sequence has shifted. 

You can try this experiment with other media products and examples, and you will probably find roughly the same thing. Put simply, sound makes meaning clear. So when making your own films, always ask yourself this: how is the sound affecting the audience? What do you want the audience to feel? These are the questions essential to excellent sound design.


Example two



While we have seen previously that sound can make meaning clear, and anchor the audience to feel certain things and look in certain directions, sound has other uses. Instead of using it to pull in an audience, we can use it to alienate them instead. 

Once again we will use another example than the one Sider demonstrated during the lecture. Watch the whole of this scene from Code Unknown, directed by Michael Haneke. This time, play it with the sound up. Pay attention to the sound, the cinematography, and how the scene makes you feel. It's in French, but this will force you to focus on the sound and framing instead. 

Now open this video in a new tab. Skip to anywhere you want in it and press play. Now mute the Code Unknown video and watch it through with the new soundtrack. How does your experience change? 

The original version lacks a soundtrack, and even in French with no subtitles, the scene is horrible. We as an audience are forced to witness a crime, and feel completely powerless. The sound was recorded on location, using only available sounds (though some dialogue may have been re-dubbed in post). The static mid shot forces us to look in a certain direction, and the pleonastic atmospheric sound of the Metro train rumbling makes for an extremely anxious scene. We feel as helpless as the woman, and the man who tries to help.

However, with the guitar soundtrack, the scene has a very different feeling. It feels less awkward, less unpleasant, perhaps a little bit over the top. We know that something bleak and horrible is going to happen, and we expect there to be some kind of resolution. We do not need to think so much. We know the scene is depressing, and that's all we need to know. You could try other soundtracks with other instruments to create many subtle differences in how this scene could be decoded by an audience.

So in this case, the lack of non-diegetic music makes the scene far more unpleasant to watch, and makes the assault so much more anxiety inducing for the audience. But do you necessarily want the audience to feel uncomfortable? Code Unknown is an 'art film', aiming for a small yet very specific audience. Suffice to say, a five minute unbroken shot with no music would not go down well in Hollywood! Sound designers need to make very difficult decisions such as this, working closely with the producers in order to fulfil the creative vision of the production team.


Creating the sound mix


The sound mix refers every sound element mixed together. Excluding music, it can be divided into location recording, voices, atmos, and foleys, which will all be discussed below. Each of these elements is independently mixed into premixes, which allows each element to have it's volume altered independently until the overall mix is satisfactory. Sider describes these elements as follows:

Location recording 


As you will know from making your own productions, initially the only sound you have is recorded on location. This generally sounds pretty rough, with hissing wind, rumbling traffic and barely audible dialogue. While using the location sound is an option, often it's a much better idea to re-record each sound element separately.

Re-voicing 


Refers to the process where voices are re-recorded. This can be a frustrating process, as the re-recorded voices need to sync up with the original delivery of the lines. The actors will re-record voices in a studio. Often the studio will be specially purposed to re-recording.  This process is also called ADR (automated dialogue replacement) or post-syncing. In Europe, in particular France, location sound is often used as standard, as it gives films a more 'immediate' feeling. However in other countries, such as Italy, there is a long tradition of dubbing, even in interiors. There are advantages and disadvantages to both, but this ultimately comes down to preference.

Atmos


Right now, take a moment to listen to the atmosphere in the place where you are reading this. If you were recording a scene here, what sound would you include, which would you emphasise and which would you get rid of? The resultant recording would be the atmos of the setting.

Atmos refers to 'replacing the sound of the world'. The sound designer can decide exactly how aggressive a city should be, how isolated a warehouse should be, and how relaxing a countryside setting should be. It can tell you temperature, weather and the time of day. Within two or three seconds, the audience should know exactly where the scene is being set, and exactly what they should feel. Is it a memory? Is it terrifying? Is it mundane? However, it must be mixed so we hear the dialogue.

Foley 


By now you should be comfortable with what foley is! Just in case you’ve forgotten, it's the sounds of movement made by the actors. Footsteps, clothes rustling, water being poured, a door being opened… without these sounds the audience experiences a disconnect from the action, and the product can lack verisimilitude. Foley artists must consider exactly what clothes the actors are wearing and how thick the soles of their shoes are, as audiences expect every on screen source to make a different sound. While we're at it, it's important to note that this is utterly unrealistic. In day to day life, you probably are not able to hear the sounds of each other's footsteps.  Without these foleys, however, the film would lack the 'realism' that audiences expect from an audiovisual text. Foleys can bring the character out from the background. They are symbolic sounds, not real. Some directors, such as Ken Loach deliberately does not use post production sound such as foleys, but most other texts do, including documentaries. 


The sound mix


The balance between these three layers create the sound mix. Ultimately when making your own films, you want to create a soundscape which is engrossing, compelling and 'realistic'.  Adding music on top can completely change the experience again, so make sure you experiment with tones and levels!

The sound production workflow 


It is likely that post production sound and music is added after the film has been edited. However, as Sider has demonstrated, sound completely changes the meaning of a film! This leads to an issue. After additional sounds will be added, the film will have to be re-edited to fit the changes the soundtrack brings to it. This is because the soundtrack can completely change the ideology of the film. 

How to sidestep this issue? Sider recommends the composer and the sound designer are involved right from the start. Therefore, they can be involved in every creative decision. The film industry was based on Fordist industrial processes, particularly the automotive industry, with different people on different parts on the production line. This is why film production is often likened to a factory, with different workers working on different tasks, completely isolated from one another. While this makes creating films quickly and efficiently possible, it can lead to issues, for example the ideology being dampened as the film is passed from person to person. The solution? Some composers start composing after reading the script, right at the start of pre-production, creating a far more collaborative process. 

Final thoughts 


Sider asks the question: do modern films have too much music? Is it too didactic? Does it tell the audience too much, and stops them thinking for themselves? To work this out, he suggests this simple activity: watch a scene from a film you like. Listen to it with or without music. Listen to it without the image. Watch it 25 times, and consider exactly when sound and music are utilised. Exactly why was it used at this point? What effect does it have on the audience? Unravel the clip until you are aware of how its made. Would the scene be better without a musical score?

Finally, when making your own films, consider dynamics. The ear gets tired when listening to a certain volume or frequency. A loud sound will be louder when contrasted with a particularly quiet sound. Mix things up for maximum impact.

Thanks to Larry Sider for delivering the presentation that this article is based on. Check out the website for Sider's course at schoolofsound.co.uk

Exporting your rough cut

We're not going to be using the high quality settings when exporting your rough cut. We're going to use the Youtube export settings. Please follow these instructions to the letter. Make sure you render before exporting, and always make sure you know where you're saving your file!

  1. File - Export - Media (or cmd & M)
  2. Format: H.264
  3. Preset: YouTube (or VIMEO) HD 1080p 25
  4. Output name: [your film title]. Make sure you save the file to your area! 
  5. Click export
  6. Give the file to your teacher

Monday 21 November 2016

This week - rough cut week

In your last lesson this week, regardless of if you are first or second year, your group will be showing your rough cut. We don't expect it to be finished: after this week, you'll still have a week and a half to totally finish, but we need to see something!

Here's what you need to be focussing on:

Friday 18 November 2016

Thriller opening: U block's week one work in progress shots



Thriller opening - P block's week one work in progress shots




Three excellent examples of how to present compelling mise-en-scene and cinematography with very few resources. We can't wait to watch these when they're screened in the cinema next month!

Thursday 17 November 2016

Music video - week three progress

It's still another week before the rough cut deadline, but here are some more in progress shots.

Remember: striking, memorable iconography will help ensure the sophisticated visualisation essential for securing the highest grade. When the audience leaves the cinema in just under a month's time, you want them to be thinking about your video!













Thriller opening week one - things to do

This is the first of four weeks devoted to filming and editing your thriller opening project. So far, you have researched the generic conventions of thriller film openings, and worked on a detailed storyboard. Now you actually need to make the opening!

You can find all the deadlines we are working towards here. Next week, you have to submit a rough cut for your thriller opening, so it's essential you go out filming as quickly as possible. aim to get 60% of your filming finished this week as a minimum. This ensures that if/when something goes wrong, you can do something about it!

You might not be filming every lesson, especially if you're relying heavily on a particular location, so here are a list of things you can do.


Pre-production tasks


  • Location scouting (online or in person)
  • Sourcing props
  • Drafting timetables
  • Contacting actors (working with someone outside of the group is risky. You Need to make sure that they're reliable)
  • Sourcing sound effects (freesound.org is great for this, so make an account today)
  • Recording atmos
  • Filling out booking sheets (get in early with equipment, or you won't get what you want!)
  • Finish storyboards (we would rather you do these at home, but if you're discussing your opening as you're working on these and you've already 100% organised your next shooting day, then this would be a good idea)
  • Swapping contact details (phone numbers, home phones, Twitter, Facebook...)
  • Composiong soundtrack (or if you're less musically minded, finding an appropriate soundtrack on freesound.org)
  • Designing titles (take a look at this post for inspiration)
  • Booking the studio (again, get in really early!)


Booking equipment


The rules are as follows:


  1. You get three overnight bookings. These have to be claimed at the end of the day (16:10) and bought back the first thing the next day.
  2. You can swap two overnights for a weekend booking. Therefore that makes one weekend booking and one overnight.
  3. Book early, and don't expect to rock up on the day and get a camera. Demand is high!

Tuesday 15 November 2016

Visiting speaker - Neil Henderson from ARU discusses studying Media and Film at university

Monday 21st November - 14:40 - 15:40 (4th period, Q block) - LRC

Here's a fantastic opportunity for anyone considering studying Media or Film courses at university, or perhaps anyone still on the fence! Neil Henderson is a senior lecturer in Media Studies at Anglia Ruskin University. The Media course at ARU has a heavy practical component, and allows students to explore a range of media, all the time with access to industry level equipment. Neil will explain exactly what students get up to on a Media/Film course, and exactly what lecturers and admissions officers are looking for in students. If you have any burning questions, or if you simply want to get a feel for university life, this talk comes highly recommended.

If you would like to come but do not have Media/Film during Q block on Monday, you will have to very nicely ask your teacher (well in advance)if you can go. The talk is in the LRC, and will last for approximately an hour. 

Friday 11 November 2016

Thriller storyboard - the essential terms

Here's a list of which key terms you should be using in each box of your storyboard. Remember, you have to demonstrate not only excellent technical skills, but also a range of shot types and camera angles, and an excellent knowledge and understanding of how media products are produced.

Cinematography


Close-up (C/U)
Mid-shot (M/S)
Long-shot (L/S)
Extreme long-shot (ELS)
Establishing shot
Zoom
Shock zoom
Slow zoom
Pan
Tracking shot
Dolly
Empty shot

Mise-en-scene


Props
Costume
Gesture
Facial expression
Colour
Setting
Make-up

Editing


(editing may not have a column on your storyboard, but you can make reference to it in one of the other boxes, or even over the top of your images)

Cut
Long take
Montage
Rapid fire editing (MTV editing)
Transition
Fade
Dip
Parallel editing
Shot duration
Pacing

Sound


Diegetic
Non-diegetic
Subjective
Pleonastic
Soundtrack
Sound FX
Atmos
Foley
Contrapuntal

Other aspects to include


Shot duration (eg "6 seconds"
Transition (eg "dip to black")
Arrows to show exactly how characters move, how the camera moves, or any other movement.

Music video - S block's works in progress





Thursday 10 November 2016

Music video - R block's works in progress

Once more, we're looking at the results of principal photography rather than a finished product, but these stills emphasise the importance of implementing a strong iconography even at this stage!






Wednesday 9 November 2016

Wonderkid - film screening from a Long Road graduate, plus Q&A



If any of you aspiring film makers are interested in asking a Long Road alumnus how he made his project, or if you simply want to see a fascinating film, then check out this screening in the LRC next week! (remember to ask your teacher's permission).

Tuesday 8 November 2016

An analysis of cinematography and mise-en-scene

In the first question of the MS1 (AS level) exam, you'll be tasked with textually analysing a media text you have never seen before. It could be anything, so it's absolutely essential that you're comfortable with Media language. But it's not just question one of the exam where you will be using textual analysis. You analyse in every aspect of the course, and even when you are making a film, you are making difficult decisions about how to create meaning for the audience.

For the storyboard pre-production, you not only have to take your own pictures, but also provide a detailed analysis of how you are planning to use technical and visual codes. Here's an example of how you can do this with cinematography and mise-en-scene.


Example one



Image from Decoder (Muscha, 1984)

Analyse the above image with reference to cinematography and mise-en-scene


Cinematography

Use of mid-shot infers that the character is the focal point of the image, connoting his importance to the narrative
Additionally, use of mid-shot emphasises the importance of both the character and the setting, and how they are linked
Slight high angle shot connotes the inferiority of the protagonist. He is an outsider, and different from the world around him.
Finally, the high angled mid shot positions the audience closely with the protagonist, yet his cold expression and defensive posture keeps the audience at a distance.

Mise-en-scene

Low key back lighting, and blue key light connotes negativity and mystery, and the coldness of the protagonist
Setting: fast food restaurant. Props include plastic tray and soft drink container. Connotes poverty and lower class ideologies. 
Facial expression is downcast and negative. Miserable atmosphere.
Protagonist's hair is scruffy, unclean and hiding his face, suggesting he is outside of society and takes no pride in his appearance. Could also connote he is hiding from somebody. 
Costume: scruffy suit jacket and connotes an office worker unhappy with his role
Gesture: Protagonist clutches can of drink and cassette player in a defensive hug, inferring that he is under threat. 
Setting: Plastic trees under the harsh backlight connote fakeness, cheapness and blandness. 

Thanks to U block first year Media for the analysis of this still


Example two



Image from Pulp Fiction (Tarantino, 1994)

Analyse the above image with reference to cinematography and mise-en-scene


Cinematography

Two shot, mid shot connotes the relationship between the two characters. Potentially a close relationship, however the gap suggests not on best terms at the moment.
The use of mid shot also positions the audience close to the characters, on the other side of the familiar kitchen setting. This could connote warmth and familiarity.
The shot is framed in such a way that the characters form the focal image of the shot. This infers their importance within the narrative.

Mise-en-scene

Costume: shirts covered in blood, connotes death. However, their shirts and ties connote professionalism, which is at odds with their thuggish appearance.
Prop: mug of coffee suggests they're taking a break, however contrasts with blood. Creates a surreal and confusing effect for the audience. Alternatively, this may create humour for the audience.
Lighting: Shadows over faces connote the mysterious protagonists, and perhaps the fact they have a dark nature
Setting/lighting: the scene is set during the day, yet this is in stark contrast to both the shadows on the faces of the characters and the blood that covers them.
Facial expression is serious and focussed, yet also fairly relaxed when we consider the juxtaposition created between the blood and the familiar and relaxed situation.

Thanks to R2 block first year Media for the analysis of this still


Example three


Image from 2046 (Wong, 2004)


Analyse the above image with reference to cinematography and mise-en-scene


Cinematography

Close up... or mid shot? Has dimensions of a mid shot, though the fact the actor's face occupies 2/3 of the screen and the setting is impossible to define makes it more of a close-up! 
Close up: The audience are positioned in an intimate situation with protagonist.

Mise-en-scene

The reflection symbolises a 'better version' or an ideal version of the protagonist. The audience can see more of the reflection than the actual actor. Perhaps she sees herself as a better person than she really is.
Facial expression: audience cannot see what she is looking at, but can see her expression, creating a sense of intrigue and enigma. The character's facial expression seems to be one of awe and wonder, as if she has seen something beautiful, perhaps her own reflection!
Focal point: reflection, therefore the reflection is far more important
Low key lighting, neon, electric lighting, both harsh and low key. Connotations both of energy and lifelessness.
Blue is the overwhelming colour in this image. It has connotations of being cold, detached, lifeless. 
The setting is completely unclear. We can speculate the protagonist is on a train, in a skyscraper or at a bus stop. Clearly the setting is not as important as the subject.

Thanks to P block first year Media for the analysis of this still

The importance of the opening title

Generally a film has about 90 minutes to establish its characters, enigmas, narrative, ideologies, themes and iconography, before it is then expected to wrap everything up into a neat package and have the audience leave the cinema satisfied that everything has been tied up. Let's just think about what a massive undertaking this is. In the length of one of your Media lessons, a filmmaker has to create an entire world, and has to ensure the audience is as entranced by this world as she was making it.

One of the most effective ways to 'hook' an audience right from the start is through an effective title sequence, and in particular, an effective title card. Audiences are already aware of the title of the film before they begin to watch. Yet, they are often unaware of the scope and connotations of this title. By situating the title in a certain context, on a certain background, using certain colours and certain fonts, the filmmaker can completely change an audience's perspective on what the film is going to be about.

Put simply, a title card is a framing device which anchors the audience into a particular way of thinking. Often, a person will be employed whose sole job is to construct the title sequence of a film. In many cases, the title card can be synonymous with the film itself.

Let's take a look at some excellent title cards. As you go through the list, consider how they anchor the audience into a particular way of thinking. You can click any image to see it in full size.

Sunrise (Murnau, 1927) is fairly typical of the simplicity of early 20th century title cards. Here the director, a German emigre, has added a typically expressionist flourish with the hand painted title. This connotes the passion and emotional melodrama of the film.  


Gone With The Wind (Fleming, 1939) finds the producer experimenting with the possibilities of title cards. In order emphasise exactly how 'big' this film is, the title is vastly too large to fit on screen , instead rushing on from screen right. The font emphasises the sheer force of the title, as if the wind itself is dragging the letters.

Many other directors have played with the idea of the title being 'too big' for the screen. Shinya Tsukamoto's low budget cyberpunk masterpiece Tetsuo (1989) has the title dragged across in a similar manner, as the main character writhes in agony in the background. Needless to say, a very different connotation is implied here! 

Many Media theorists would argue that the 'Bond film' is a genre in itself. This is supported by how well defined its iconography is from film to film. These title cards, mainly designed by Maurice Binder, demonstrate the cool, suave and colourful ideology of the early Bond franchise, and is quite different from the darker, more depressing titles of the later films in the series. 


The simplicity of the caption to Funny Games (Haneke, 1997) is it's greatest strength. Suddenly appearing on screen, and accompanied by discordant, horrible music, it's as if a knife has been held up to the throats of the family... and the audience. By placing the title over the face of the family, and having it come in so suddenly and so shockingly, we are forced to acknowledge it, and desperately try to work out what is actually going on. 

Joss Whedon, evidently a fan of Funny Games, used a very similar technique in Cabin In The Woods (2012). What's interesting here is the way in which the genre conventions of the title (which clearly suggest a horror film) contrast brutally with what's going on on-screen (two middle aged men  discussing what they're up to this weekend). Already, the audience are asking lots of questions about this film!

Once more, a brutal effect is created from the opening title. For the title card for Psycho (Hitchcock, 1960), title designer Saul Bass cuts the title into pieces, emphasising the film's brutal violence and the split personality of the antagonist. 

Saul Bass was famous for his expressive and stylish opening title designs. Working in a variety of genres, Bass was able to anchor the genre conventions instantly, through use of typeface, colour and bold imagery.

Opening titles don't always have to be complicated. The title card used in A Clockwork Orange (Kubrick, 1971) shows a director confident that the controversial reputation of the film speaks for itself. The use of red  has many connotations, broadly either love or death, and the audience is left only with the bizarre and contradictory title, subtly creating an alienating experience.

You need to watch this one in motion to get the full experience, but be warned: the sequence contains intense flashing lights!Title sequences can also be ridiculously complicated. As a final example, we have the opening credits to Gaspar Noe's Enter the Void (2011). The bright, strobing neon creates a confrontational and even unpleasant opening sequence. The complexity is far too much to take in on one viewing, and it contrasts massively with the next scene, a rather slow first person tracking shot through Shinjuku in Tokyo.  

Media Studies plus time - catch up on work!

If you're desperate to get a head start on your coursework, or if you're a bit behind and need some teacher guidance, then head to the plus time sessions. You can either get on with what you're doing, or even get a one-to-one with a Media teacher (depending on attendance). You can turn up to any session you want: it doesn't have to be your room or teacher! The plus time sessions are held on:

Tuesday - 14:10-14:40 - G8 - (Michael)


Wednesday - 14:10-14:40 - G9 - (Jack)

Monday 7 November 2016

Music video - Q block's works in progress

It's very early days yet, but here are a few screenshots from Q Block's music videos. Remember, a music video needs a strong visual theme. Try picking out your standout image, and think about how you can develop it.







Audience negotiation - Stuart Hall

There are many ways in which a producer can attempt to anchor an audience in to a certain way of thinking. Earlier Media theorists really focussed on this idea; that Media texts can manipulate us, and the audience were passive, having very little say in the matter.

However, now we know there are many ways in which an audience can respond to a Media text. They can agree with what what's being said, they can completely reject the text's dominant ideology, or (and this is probably most common) an audience can come to a mixed or negotiated conclusion, agreeing with some parts, but disagreeing with others.

One of the best examples of audience negotiation is in response to comedy texts. You and your circle of friends probably have completely different senses of humour. You'll know people with a 'sick' sense of humour, or maybe someone with a more 'silly' sense of humour. This is one way in which we negotiate discourse in everyday life, and we can tell a lot about someone from their sense of humour.

Have a look at this clip from I'm Alan Partridge, a long running series about a particularly inept radio DJ and his gradual spiral into obscurity. In this scene, Partridge invents a new character called 'Camp David', who talks like a particularly outdated and politically incorrect stereotype of a gay man. There are many, many ways in which an audience can negotiate this scene, and here are just a few:

Preferred reading (the audience agrees with the ideology of the text


  • The audience realises the joke criticises homophobia, and makes Partridge look like an idiot
  • The audience realises the joke criticises the awfulness of late night radio, and makes Partridge look like an idiot
  • The audience agrees how the joke emphasises how much Partridge loves himself, making him look like an idiot
  • The audience remembers a particularly terrible DJ that reminds them of Partridge, making them find the joke particularly funny
  • The audience takes pleasure in the fact the joke doesn't actually work. No one eats 'mince' for breakfast!
  • The audience realises 'Camp David' is the US president's holiday retreat, which makes a terrible joke even more confusing, and therefore funnier
  • The audience finds Alan's stupid voice funny
  • The audience appreciates the use of canned laughter, as it reinforces exactly what bit is supposed to be funny
  • The audience may have seen this clip many times before, and can't wait to show a new friend their favourite bit
  • A gay audience member may find the joke particularly funny, as they can laugh as the ridiculous representation of someone they identify with

Oppositional reading (the audience disagrees with the ideology of the text)

  • The audience finds the joke homophobic and hates Partridge
  • The audience finds the joke unfunny, and doesn't know enough about late night radio to 'get' it
  • The audience hates Partridge, and doesn't understand why someone would watch a show about a man who loves himself that much
  • The audience really enjoys local radio for non-ironic reasons, and doesn't get why we're supposed to be laughing
  • The audience finds it stupid and unfunny that Partridge thinks people eat 'mince' for breakfast
  • The audience is too confused by the reference to 'Camp David' (the place) to enjoy the joke
  • The audience finds Alan's voice annoying and even offensive
  • The audience hates canned laughter, and finds it overly suggestive and old-fashioned
  • The audience has seen the episode so many times they hate this joke now
  • A gay audience member may find this joke stereotyped and judgemental, and may take particular offense at a straight actor making homophobic jokes

Negotiated reading (the audience agrees with some aspects, but disagrees with others)

  • There are potentially millions of negotiated responses, so here are just a few!
  • The audience enjoys the more slapstick comedy of Alan Partridge, but isn't too in to the verbal humour
  • The audience finds it funny that the joke criticises homophobia, but the weirdness of eating 'mince' for breakfast completely ruins the joke for them
  • The audience completely doesn't get the joke for some reason (perhaps being unfamiliar with stereotypical representation of gay men, or maybe the double meaning of the word 'mince'), but finds the awfulness of the joke makes them laugh anyway
  • The audience doesn't really find the joke too funny, but knows a friend who's a local radio DJ, so sends them a link to the YouTube link
  • The audience may be a little offended by the homophobia (perhaps they have a friend who has been mocked in a similar way) but they end up laughing at the stupidness of the 'joke' anyway
  • The audience may not speak or understand english, but still finds Alan's face/voice funny anyway

Aberrant reading (the audience completely misunderstands a vital part of the text)

  • An example of an aberrant reading here might involve the audience being homophobic themselves, and finding that the joke supports their own world view.


Conclusions

As you probably see, there is no better way to ruin a joke than to analyse it! However, we've proven that there are millions of potential ways in which an audience can negotiate a text. In an exam, it's essential that you discuss that audiences are active readers, who have considerable power. This also has implications for the producer. If the audience can come up with whatever response they like, then surely it really doesn't matter what the producer thinks!