IMPORTANT NOTE - If you are totally unfamiliar with any of these texts, it may be because either you missed the lesson, or your teacher covered something else instead. Likewise, it may be that you covered things that are not on this list. If this is the case, please email your teacher so we can update the list!
Audience
- Gucci 'Guilty' advert
- The Last of Us front cover
- Stranger Things
- Saga magazine front cover
- Beyonce 'Heat' advert
- Gogglebox
- Magazine detailed case study
- Nick Bradshaw Radio One Breakfast Show
- The Mirror (website)
- The Guardian (website)
- The Daily Telegraph (website)
- The Sun (website)
Audience theories
Passive
- Hypodermic needle
- Two-step flow
- Cultivation theory
Active
- Uses and gratifications
- Utopian solution
- Audience negotiation/reception theory
- Pick & mix
Key words and concepts
- Positioning
- Targeting
- Demographics
- Modes of address
- Direct mode of address
- Target audience
- Secondary audience
Representation
Age
- Top Boy
- Stranger Things
- Skins
Young people
- Top Boy
- Stranger Things
- The Inbetweeners
- The Daily Mail front page - 'Flaming morons'
- Skins
Older people
- Stranger Things
- Saga magazine front cover
- Peep Show
Men
- Top Boy
- Stranger Things
- Die Another Day*
- Rocky IV*
- Top Gun*
- Mr Muscle Drain and Plumber
- Peep Show
- The Inbetweeners
- Luther
Women
- Stranger Things
- Kim Kardashian's Instagram
- Special K 'colours' advert
- Die Another Day
- Mr Muscle Drain and Plumber
- Mail Online 'sidebar of shame'
- Iskra Lawrence's Instagram
- Rhianna - Work
- Nikki Minaj - Anaconda
Gender
- Stranger Things
- Die Another Day
- Kim Kardashian's Instagram
- Special K 'colours' advert
- Top Boy
- Mr Muscle Drain and Plumber
- Mail Online 'sidebar of shame'
- Iskra Lawrence's Instagram
- Rhianna - Work
- Nikki Minaj - Anaconda
- Luther
Ethnicity
- Stranger Things
- Die Another Day*
- Top Boy
- Rhianna - Work
- Nikki Minaj - Anaconda
- Luther
- Sixteen Candles *
Issues/debates
- Body issues, including Iskra Lawrence's Instagram, Marie Claire front covers and Heat Magazine April 2014
- Violence in the media, including Call Of Duty: Black Ops 2
Events
- The birth of princess Charlotte of Cambridge
- 'Oscarssowhite'
National identity
- England Vs Wales Six Nations game
- Top Boy
Regional identity
- Made In Chelsea
- The Selfish Giant
- Nick Grimshaw's Breakfast Show
Representational theories, concepts and key terms
- Stereotypes
- The male gaze
- Female chauvinist pigs
- Sexualisation
- Objectification
- Subjugation
- Symbolic annihilation
- Hebdige - youth as 'fun' or 'trouble'
- Voyeurism
- Scopophilia
- Feminism
- Sexism
- Hegemony
- Patriarchal hegemony
- The gaze
- Fetishisation
- Alvarado's ethnic stereotypes
- Men act, women appear
- Judith Butler - sex and gender
- Moral panics/media panics
*Note - these texts are older, and are therefore should not be used as a case study in the exam, but can be referred to briefly to back up another point