The adverts below were screencapped from the Cambridgeshire Live homepage on Friday 1st March 2019. Save these adverts in to your blog, or even better, in to a PowerPoint presentation which you can then label and screencap. For each of the following examples of online adverts, consider
- Who is the target audience for this product?
- What techniques (for example hermeneutic codes and modes of address) do these adverts use to ensure the target audience click on these adverts?
- How do these adverts differ from the advertising campaigns that you have previously studied in class, for example high end perfume adverts or the adverts seen in Woman magazine?
