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| Does the WaterAid advert offer a subversive and positive representation of African teenage girls? Or does it simply present a stereotypical and reductive representation of Africa in order to manipulate it's white, working class target audience? Or perhaps it could do... both? |
1 - Discuss how the advert Claudia Sings Sunshine On A Rainy Day creates meaning for the audience
The (short) class discussion will help you to structure and present your answer. Remember, everything that anyone says in media studies is a potential point in your final exam response!
2 - Bring up the toolkit, open the advert, and start a new blog post called WaterAid initial analysis
It's important you call it this so I can find it when I mark it. Yes, I'll be marking it.
3 - Choose where you'll be completing the task as PowerPoint slides or as a straightforward blogpost
If you're doing the PowerPoint, you'll need to find the email I sent you, save the .ppt and then work on completing all of the boxes. at the end, simply screencap your three slides, and use the image insert tool to insert your images (never just drag and drop images in to your blog, for lots of reasons).
If you want to do the more straightforward (but basically identical) version of this task, simply copypaste the text below and use these as headings:
Analysis
Shot types and camera angles
Camera movement
Sound: music
Sound: dialogue, atmos, SFX
Mise en scene: costume
Mise en scene: Setting
Mise en scene: lighting
Mise en scene: props
Representations
Representation of the United Kingdom
Representation of ‘Africa’
Representation of women
Representation of teenagers
Word list
Proairetic code
Hermeneutic code
Referential code/intertexuality
Symbolic code
Dominant ideology
Modes of address (formal? Informal?)
Lexis
Anchorage
Binary/diametric opposition
Conflict
Representation
Stereotype
Challenging
Subverts
Identity
Use these throughout your analysis. Once you have used one, you can strike through the term. You can use words multiple times.
4 - Analyse the advert in as much detail as possible...
...exactly how we've done for the Dolce and Gabana ad, the Pot Noodle Ad, This Girl Can...
You will be graded on the depth and breadth of your analysis. You will be graded on the amount of media terminology (check out the toolkit! Use the wordlist!) that you correctly use.
You can also include screenshots from the advert to support your analytical claims.
5 - Publish your blogpost
I can't see your blogpost if you do not publish it. So make sure you do so.