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Initial analysis
Run through this list of media language, and find one example for each heading:
- Codes and conventions
- Layout and design
- Composition
- Images/photographs - camera shot type, angle, focus
- Font size, type of font (e.g. serif/sans serif), colour
- Mise-en-scène – colour, lighting, location, costume/dress, hair/make-up
- Graphics, logos etc.
- Language – slogan/tagline and copy
- Anchorage of images and text
- Elements of narrative
Applying theory
Stuart Hall
- What representations are encoded in this poster?
- Dies this poster use stereotypes? And if so, how and why?
- What messages about society in Britain in 1966 are constructed in this poster?
Liesbet Van Zoonen
To what extent does this poster live up to the following statements:
- "Men and women are constructed differently through media language"
- "Men act, women appear"
- "the sole function of every media product is to appeal to a heterosexual media audience"
Paul Gilroy
Think CAREFULLY: what messages about race, ethnicity, Britain and cultural hierarchies does this poster demonstrate?