Wednesday 31 January 2024

Economic factors and the videogame industry

Example question: how significant are economic factors in the videogame industry? Refer to the Assassin's Creed franchise in your answer. 


A promotional image for Assassin's Creed: Nexus demonstrates the generic appeal of the series, combining detailed historical settings with bursts of choreographed violence


Example introduction one

The sole purpose of any media product in a competitive market is to make a profit while minimising risk. I shall argue that the assassin’s creed (AC) franchise is completely dependent on economic contexts. The AC franchise is a series of AAA action games produced by Ubisoft. 

Example introduction two

Economic factors are of vital importance to the videogame industry, and David Hesmondhalgh argues that all media industries are motivated by power and profit. In order to explore this idea, I shall be referring to the Assassin’s Creed series, a sci-action game with many instalments, produced by Ubisoft.

Potential content: 

  • High production values, including a notable aesthetic, the use of motion capture, and the vast amount of resources that it takes to produce a AAA video game.
  • Absolutely huge expenditure and massive overheads required in hiring specialists such as coders, designers, animators, concept artists and event planners 
  • The use of trailers, distributed to organisations such as IGN, hep games to achieve popularity with a mainstream as well as a core audience, for example trail;er resembling a film rather than a videogame
  • The consistent aesthetic motifs of the game, from the MES of hoods and weapons, to the cold blue colour scheme show Ubisoft taking no financial risk, yet through over saturating the market, the AC series has not recently been meeting sales expectations
  • The gameplay of each instalment follows a very familiar pattern, which ensures repeated financial success
  • Games are released on a range of modern consoles Xbox Series, PS5 and Nintendo Switch 
  • Repeated aesthetics of the front cover
  • The trailer to AC Valhalla, production values, film trailer qualities, intertextuality