Tuesday, 17 December 2024

Using the pick and mix theory - Gauntlet’s model of identity

 

Football news


  • Football coverage is important for certain audiences, as it functions as aspirational escapism. 
  • Information: finding out if your favourite team is winning is important, as football fans form an intense emotional bond with their team
  • Discussions about football allow fans to form intense friendships with one another, meaning that learning more about football leads to exciting social situations
  • Specific lexis that only fans of sport will understand. By understanding this language , it validates the audience as a football fan 
  • Information can be used to form friendships ad to exchange information with other football fans
  • Provides information to fans in a way that they will understand 


Articles about the weather


  • These articles allow audiences social interaction through being able to look after and protect their friends and family 
  • Talking about the weather is a stereotypical British pastime, and this reinforces patriotic values 
  • The weather is an event which is shared by everybody, gives a sense of collective unity
  • It is a stereotype that British people like to talk about the weather. It is a conversation starter, and provides us with a sense of national identity 


Hard news stories about crime and murder


  • Negative and depressing news stories are popular, because they are interesting 
  • Audiences can be aware of terrible things that happen in the world, giving them an opportunity to prepare 
  • These stories are enjoyable. Audiences can take a grim form of escapism, and realise that their lives are so much better
  • Finally, we can share these stories with friends, and therefore increase the opportunity for social interaction
  • Audiences will doubtless react negatively to stories like this. It is clear that depressing and awful stories hold appeal
  • An enjoyment of the narrative. These dramatic stories provide escapism to audiences. It is interesting, and different from their day to day life 
  • While not everyone will enjoy reading horrible stories about death, The Mirror online provides many different opportunities to pick and mix instead