For this activity, you will construct an advertising and marketing dossier, with many different examples for both TV shows we have studied.
These examples will of course be particularly useful to answer questions about advertising and marketing! However, they will also be extremely useful in answering questions about audience, media language, constructing representations of reality, and the economic contexts surrounding these products. This is a synoptic question, and you can and should draw together theory and examples from everything we have studied!
As you make notes on the examples of marketing included in the resources, you can also consider how this evidence can be used to answer the following past paper industry (and some audience) questions:
- How far can aspects of identity be seen to affect the way in which audiences use television? Discuss, with reference to Black Mirror and Les Revenants. [30]
- Television production takes place within an economic context. Discuss the influence of economic factors on The Returned. [15]
- How significant are economic factors in the TV industry? Refer to Black Mirror and Les Revenants in your answer. [30]
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- ‘Television is a global industry.’ To what extent do Black Mirror and The Returned support this claim? [30]
- 'Television products are significantly influenced by the contexts in which they are produced.’ How evident is this in Black Mirror and The Returned? [30]
- Curran and Seaton argue that media industries are generally controlled by a small number of powerful companies whose main purpose is to create a profit. Evaluate this theory of power and media industries. Refer to Black Mirror and The Returned in your response. [30]
- How much influence do economic factors have on the TV industry? Refer to Black Mirror and The Returned in your response. [30]
- Explain how media production and distribution have changed in the age of streaming and the Internet. Refer to Black Mirror in your response. [15]
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