A2 Evaluation Guidance

Here is guidance for the MS3 Evaluation, this takes you through how to approach it.
Read carefully as it will really help you structure your work and maximise your grade! Good luck, Amanda.

EVALUATION: 10 marks. 500-700 words.

This evaluation is very different in content and structure from the report you completed at AS Level. The evaluation is NOT an evaluation of the process but an evaluation of the link between your research investigation and you music video. It must focus on:

• Key decisions your made as a result of your research investigation
• How these decisions impacted upon your production

For example the evaluation may focus on your key findings in your research investigation and then highlight examples within your production or it may focus on elements used within the production and relate back to your research findings.

How do I demonstrate the links?

Think of four or five key elements you found out as a result of your investigation.


Identify clearly how you used these in your own production; you can also say how you subverted them. These could be:

• Camera shots
• Editing techniques
• Narrative construction
• Genre codes and conventions including visual codes and iconography
   

It is helpful to demonstrate the links, for example use screen shots from your music video alongside the videos you looked at in your investigation to demonstrate how you used similar shots.


As you worked in a group you must ONLY link it to your own research investigation.


It may be relevant to refer to some of your secondary sources too, e.g. a theory you applied in your research investigation.



TOP TIP
Starting your evaluation with a short bullet point list of your key findings will help to focus

Example of an opening:

For my MS3 coursework I conducted an investigation into the representation of youth in pop music videos. The investigation focused on two texts: “TEXT ONE” and “TEXT TWO”. As a result of my investigation I discovered:

• The effect of construction techniques on the representation in pop music videos
• The determination of representation based upon genre
• The issue of youth as a product of stereotypical ideologies of youth culture
   

To present my findings I produced a pop music video focusing on two young men trying to live out their dreams and be successful in their life. I aimed to create a product that conformed to the conventions of its genre whilst challenging the traditional representations of young people apparent in this genre.