Do remember, however, that 10 marks can be the difference between grade boundaries. And given that it's a relatively simple assignment, everyone has the potential to get top marks.
You only need to cover two main things in this essay:
Excellent ability to apply knowledge and understanding when evaluating the [music video production].
Knowledge and understanding here refers to media language. You will need to discuss how you have used cinematography, editing and mise-en-scene, and to what extent you used this effectively. If something didn't quite work, mention it, and discuss how you could have improved it.
You also must consider the conventions of music videos themselves! Examples of these conventions include the relationship between sound and vision (which can be addressed by cutting to the beat), using an often excessive range of editing techniques, the difference between narrative and abstract music videos... In short, is your production a conventional music video, and have you subverted any conventions?
Sophisticated reference to degree to which research informs the [music video production].
Every part of the A2 coursework is linked. The research investigation is applied to the production. The evaluation needs to cover how you applied what you learned in the investigation, and how you applied it to the production. For example, if you wrote an essay on the representation of women, were you successful in either conforming to or subverting the representation of women in your video?
You will submit your evaluation as an essay. Please use bullet points and pictures from your production and from videos you researched.
The word count is between 500-750 words.
The evaluation draft will be submitted in the week beginning Monday 7th December 2015.