1) Industry: the six key concepts
•Production – who made it? How? Why? When?
•Background/context –
Where and when was it made? Did this effect the final product?
•Marketing/promotion – how
was it promoted? Was this effective?
•Regulation – What regulation did it have to bend
to? What effect did this have on the final product?
•Global implications –
Where is it particularly popular? Why? How do you know?
•Distribution/exhibition – How
and why was it distributed in this way? Is this typical?
Here's the original pitch for the opening sequence of True Detective. It's absolutely fascinating how much work goes in to each aspect of production design, and how clear the designer is on the ideology of the sequence. (Thanks to Harvey Bliss for finding this!)
This Storify collects specific examples of how True Detective was marketed and promoted on the internet. What's especially important here is exactly how the audience was considered at every step of the process.
True Detective, like many media products, had its own teaser site, which gave select information before the show was first broadcast.
True Detective proved particularly popular in internet fan communities, and spawned a range of enthusiastic fan sites like this one.
2) Research
•“To what extent is digital marketing important to [True Detective]?”
•“What advantages has the internet offered to [True Detective]?”
•“Discuss the importance of stars and celebrities for the marketing of [True Detective]”
Here's the original pitch for the opening sequence of True Detective. It's absolutely fascinating how much work goes in to each aspect of production design, and how clear the designer is on the ideology of the sequence. (Thanks to Harvey Bliss for finding this!)
This Storify collects specific examples of how True Detective was marketed and promoted on the internet. What's especially important here is exactly how the audience was considered at every step of the process.
True Detective, like many media products, had its own teaser site, which gave select information before the show was first broadcast.
True Detective proved particularly popular in internet fan communities, and spawned a range of enthusiastic fan sites like this one.