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Black Panther combines the iconography of the superhero film with the highly stylised mise-en-scene of traditional African costume and culture to create a highly original and potentially lucrative motion picture
- Clear genre conventions: big, loud fights with carefully constructed choreography
- Costume! Form fitting, tight costumes demonstrating the character's muscles
- Clear binary opposition that exists between the protagonist and the antagonist
- Use of a popular rap song: Kendrick Lamar. Appealing to a mass audience
- Stunning visual effects, high production values
- Exciting, exotic locations including African countries such as Uganda, and East Asian countries such as South Korea
- Huge actors! Martin Freeman! Angela Basset, Andy Serkis... Targets pre-existing fans
- Huge appeal to hetero women and gay men: a range of attractive men in skintight costumes
- Female audiences: use of empowered, powerful female characters: "Wakanda forever!"
- Based off a lesser known marvel character: targets niche comic book audiences
- Use of technology and technological designs. Interesting to niche audiences.
- Afro futurist design
- Narrative: good vs evil. A positive story line. The good guy always wins! reinforces dominant hegemonic ideological values
- African religious myths
- Primary target audience: male, black, American, 15-21?
- Marvel branding: high brand awareness
- Huge ensemble cast
- Hollywood blockbuster: high production value
- Well known, easily identifiable actors, for example Chadwick Boseman
- An involved yet easy to understand narrative
- Aesthetically pleasing: attractive people, attractive settings: Korea, America, and African countries
- Sci-fi/action hybrid genre: appeals to even wider audiences
- Black actors, including a black protagonist
- Association with Black Panther movement: themes of black empowerment and challenging racist steretypes. Potential controversy, and possible ties to the Black Lives Matter movement
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You can find the trailer here.
These notes were created by first year media students in S block and Q block.
