Wednesday 26 February 2020

Comparing the representation of gender in Adbusters (2016) and Woman (1964)

How have the representations in the magazines you have studied been shaped by sociohistorical and cultural circumstances?



Listing media language (evidence)





Paragraph starters (points)


One fundamental difference with regards to the sociohistorical context of the magazines I have studied can be seen in their respective representations of women. For example, Adbusters...

While Woman magazine presents a singular and sexist representation of women, Adbusters presents a complicated and atypical representation of gender, which is highly appropriate to it's genre and ideology. For example...

The set edition of Adbusters was published 50 years after the set edition of Woman, and the representations of gender in particular are clearly shaped by the radically different sociohistorical contexts in which they were made. Thus, in Adbusters we see...

However Adbusters, being made in a completely different sociohistorical contexts instead constructs a subversive representation of women...

A further way in which Adbusters has been shaped by contemporary sociohistorical contexts can be seen in the use of representation in the 'luxury water' double page spread....

Writing a solid paragraph (PEA)


Eight minutes! Point, evidence, analysis/argument! Make sure you publish this post because these are getting marked!

Go your own way


Use the below textual analysis toolkit to create an analytical 'fact file' of this double page spread. One example for each heading. And be as specific as possible. 

  • Codes and conventions – changes over time? 
  • Layout and design
  • Composition - positioning of masthead/headlines, cover lines, images, columns 
  • Font size, type, colour 
  • Images/photographs - shot type, angle, focus
  • Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up 
  • Graphics, logos 
  • Language – headline, sub-headings, captions – mode of address
  • Copy 
  • Anchorage of images and text
  • Elements of narrative
  • Proairetic, hermenutic, symbolic codes
  • Diametric oppositions