Videogames 6 - Repetition and difference: How will Ubisoft ensure that Assassin's Creed Valhalla minimises risk and maximises profit?

Repetition and difference, and the importance of genre

"genres are instances of repetition and difference...difference is absolutely essential to the economy of genre" (Steve Neale, Genre, 1980)

Task: watch this video, making notes on how Ubisoft have used generic conventions and production contexts to maximise profit while minimising risk

You can use the following headings:

1 - It makes intertextual links to other successful games
2 - It demonstrates generic fluidity
3 - It will repeat what made previous Assassin's Creed games popular
4 - It will come out on the next generation consoles and current generation consoles