For this activity, you will be analyzing the encoding of representation in a double page spread. You will also be considering how this double page spread appeals to it's audiences.
Article
Questions
- From this article's perspective, what is the purpose of wearing makeup?
- What is the preferred reading of this article? How are audience expected to respond to it?
- What is a negotiated reading of this article? What is an oppositional reading? How might audiences react negatively to this article?
- To what extent does this article represent the views and ideologies of the time in which it was made?
- How can audiences use this article to demonstrate their own identity?
- What symbolic connotations does the lexis of the term 'tactics' raise for the target audience?
- In what ways does this article reinforce patriarchal hegemonic standards, and for what purpose?
- What are the connotations of the term 'A-level'? Who typically takes A-levels? What is the target demographic of this magazine?
- What ideologies are cultivated by this article? What ideologies does it reinforce?
- How does this article ensure the financial success of the magazine? This is a front page story: why would someone want to pay money to read this??
Below is an example of how you could present your answers, from students who did a similar task last year:
