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| Re-presentations are a re-presentation of reality. Which means that absolutely nothing that we see in media products is in any way real, but instead is a reflection of the producer's on ideological perspective of what reality is! This is a complex idea, but a good example would be the newspaper industry. While newspapers are legally obligated (!!!) to report 'facts', concerning 'real' people and 'real' events, in actuality, newspapers re-present a highly biased selection of stories based on the ideologies and news values of the producer. So a newspaper is as much of a fiction as a film or a videogame! |
- Representation is NOT to show or to present something
- Representation is to re-present, to to show something again
- The producer of a media product re-presents a range of different social groups, issues and events
- Therefore, representations reflect the ideology of the produce. This is accomplished to address the audience, and even to potentially manipulate their ideology
- Furthermore, we can conclude that absolutely nothing that we see in media products is in any way shape or form real...
Sample introductory sentence: define the key term: Representation refers to how a group of people, an issue or an event is re-presented by the producer of a media product product to reflect their ideology. This in turn can be used to influence and even manipulate the target audience