Possible arguments for each industry

Humans and audience - Humans primarily targets a niche audience of pre-existing science fiction fans, but it also targets a range of secondary audiences of more general demographics 

• Excellent example: opening shot of ECU of eye is an intertextual reference to Blade Runner, and will appeal to hardcore sci-fi fans
• Another example: the confusing advertising campaign blended fact and fiction, which will appeal to hardcore fans of science fiction

Les Revenants and representation - Les Revenants uses highly atypical representations to confuse and challenge the target audience

• "representation is a reconstruction of reality made by the producer to convey their ideology'
• Possible representations: historical context, gender, location, stereotypes, men, women, children

Magazines, media language - "Woman magazine uses media language in a simple, straightforward sexist way to appeal to a huge target audience, while Adbusters uses media language in an anti-capitalist, atypical and confusing way to manipulate the political ideology of it's niche target audience

• Woman: straightforward and very sexist to reinforce dominant hegemonic patriarchal ideologies
• Adbusters: ant capitalism, radical, criticises commodity fetishism, anti advert, lacks anchorage, polysemy, not for profit

Online media, media industry - Zoella and Attitude are both simple and straightforward products that use every opportunity to minimise risk and maximise profit

• Regulation
• Digital technologies
• Hypermodality