An analysis of an advert: Gucci 2022 (U block)

• The word ‘Gucci’ is large, and takes up a significant portion of the advert. The font itself is basic and straightforward, and assumes the audience already is familiar with the Gucci brand 
• The MES of the model takes up a majority of the poster, and suggests her importance and dominance 
• The MES of the colour scheme is bright and happy and positive, and constructs a positive ideology surrounding the Gucci brand
• MES of watercolour painted background is symbolic of dreams and relaxation
• The model is wearing an outfit associated with summer. The colours have connotations of summer, and the outfit is both comfortable and revealing 
• The MES of the buildings on the beach are brightly coloured models, constructing an eye catching situation, with a huge woman towering over a block of flats
• The contrast between the huge model and the tiny buildings constructs a message that wearing Gucci will put the audience ‘on top of the world’, and it a position of power
• The selected model is young and attractive, and appears to be welcoming and friendly. Her facial expression is a gentle smile, which reinforces the brand identity