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| If you know who she is and what this is referencing, then you are probably middle-aged. Advertisements will typically target an extremely specific target audience, and numerous secondary audiences. imply making an advert for 'anyone and everyone' will never be as effective as targeted advertising! |
- Name of brand being advertised:
- Celebrities advertising brand:
- Key representations in advertisement (for example white people, middle aged white men, the working class, Americans, America, Boston...):
- How are each of these representations constructed through media language? Screencap three key images and analyse media language using the technical analysis toolkit
- What messages and values about the represented group are constructed through the media language?
- What cultural assumptions does this advert make? What knowledge and understanding are you required to have to understand this advert?
- What is the dominant ideological perspective of this advert? What is its message, its moral?
- What impact does this advert have on American society? What ideological perspectives are inculcated? How does this advert impact white, working class American people?