Niche

A range of action and adventure sequences communicates the genre of the game
A black female protagonist is seen as being a risky venture for video game producers
Iconography and recurring themes of the franchise, including a serious tone, playing as an assassin, elements of violence and stealth

Generalised

A relatable mode of address is presented to audiences through the main character, through being a good person beating bad guys
The game revolves around an escaped slave in the American deep south in the 19th century, and provides audiences a realistic and engrossing setting
A lack of actual gameplay, but instead a focus on narrative and excitement
Voice actor/narrator speaks in English with a heavy French accent, giving the game an exotic mode of address
The black female protagonist challenges the stereotype that videogames are played by white men
A clear and easy to understand, strong narrative based on the actions of a single character
A female, back lead character may appeal to new audiences
Released on a range of different consoles, minimising risk and maximising profit
Lack of gameplay footage focuses on more attractive elements
Historical setting provides a rich and exciting experience