PG Tips | Live Life One Tea at a Time | At Home With Monkey: Explore how media language combines to create meaning
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| This advertisement uses many conventions of the reality show in a manner which will be accessible and easily recognisable to it's working class target audience |
- PG tips connotations of working class identity
- MES is stereotypical working class, newbuild house, aspirational
- Intertextual references to TOWIE
- Tabloid newspaper: symbolic of working class identity
- Stereotypical and hyperreal representation of working class lifestyle
- Model is hegemonically attractive yet also stereotypical working class. Appealing to middle aged heterosexual men, yet also realistic and relatable to a heterosexual female audience
- Ideology
- Narrative
- Intertextuality
- Married couple
- Middle aged, working class, white British people
- PG tips: stereotypical working class
- MES of the stacked boxes suggests a humorous obsession with the brand
- Performance: shouting at children
- Stereotypical working class setting
- References to reality shows like TOWIE
- Soundtrack is stereotypically British and comedic, reference to comedy shows
- The newspaper constructs a hyperreal representation of the working class
- The woman is hegemonically attractive, appealing to a heterosexual male audience , yet relatable for a female audience