Advertising and marketing mock exam

Component one - Media products, industries and audiences

Section A - Analysing media language and representation

Answer all questions

Short answer questions

Name three of Barthes's semiotic codes [1]

Briefly define 'modes of address' [1]

Briefly define 'lexis' [1]

Which two theoretical perspectives have we studied that can be 'credited' to Stuart Hall? [2]

Media language

How can media language communicate multiple meanings? Make reference to at least two of the following; the Tide print advertisement (1950's), the WaterAid audiovisual advertisement (2016) and the Kiss of the Vampire (1963) film poster.

In your answer you must:

• Consider how genre conventions create meaning
• Consider how audiences can respond to media language
• Consider how media language incorporates various viewpoints and ideologies [30]

Representation

Compare how audiences are positioned by the representations in the below Save the Children advert and the WaterAid advert you have studied [15]

Save The Children advertisement. Click to see in full resolution.