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Analyse this film poster. You may wish to make reference to media language, semiotic codes, generic paradigms, structuralist approaches, and representational issues.
Textual analysis toolkit for print advertisements
- Codes and conventions
- Layout and design
- Composition
- Images/photographs - camera shot type, angle, focus
- Font size, type of font (e.g. serif/sans serif), colour
- Mise-en-scène – colour, lighting, location, costume/dress, hair/make-up
- Graphics, logos etc.
- Language – slogan/tagline and copy
- Anchorage of images and text
- Elements of narrative