AO1 - Demonstrate knowledge and understanding of media concepts, contexts and critical debates
A - Essay lacks a definitive point of view. What is your argument, and why does your point of view matter?
B - Parts of the essay are too common sense, and rely on general facts. Make sure to use detailed textual analysis!
C - Analysis is too descriptive. Try not to describe music videos etc, but to use a range of visual codes and technical codes
D - Your examples lack detail, and should make explicit reference to terms from the textual analysis toolkit
E - Include more precise dates, quotes and figures to demonstrate your knowledge and understanding
F - Construct your introduction by making reference to CONTEXT, DEFINITION and ARGUMENT
G - Ensure every paragraph contains a definitive POINT, uses EVIDENCE to back this up, and returns to your explicit ARGUMENT
AO2 - Apply knowledge and understanding when analysing media products and processes, and when evaluating their own practical work, to show how meanings and responses are created
A - Analysis is far too general. Use VERY specific examples from music videos etc!
B - Explore how the text itself is important from an industry perspective
C - Explain through textual analysis how the media text creates meaning for the audience
D - Explore how a variety of meanings and responses can be made (polysemic interpretations)
