Tuesday 28 November 2017

Textual analysis - how Time Magazine encodes ideology

Donald Trump featured on the front cover of the December 2016 edition of Time magazine. Look closely though, and several technical devices have been employed to undermine his authority.

Textual analysis is the backbone of media studies. It allows us to break apart a media product to understand what each and every part really means. It also allows us to pick on the often subtle ways producers can disseminate ideologies to audiences.

Jake Romm's excellent analysis of the cover of the November 2016 edition of Time magazine was first published in the English language Israeli newspaper Haaretz. In it, Romm explores the tiniest details of Trump's representation, from aspects of mise-en-scene and choices of gesture and body language. It clearly demonstrates how subtly ideology can be encoded into a photograph, and how this ideology can potentially undermine the hegemonic structures that exist in society.

You can find the article by clicking here.