Can representations construct reality?
Anchorage refers to how the meaning of a media product is fixed through media language. This is most efficiently achieved in newspapers through the choice of caption. Think of anchorage as a big anchor, weighing down the meaning of the media product. In many cases, different media producers can utilise the same image, or a very similar image, and anchor it in such a way that fixes a very particular meaning.
Examine these two newspaper front covers from Thursday 8th June 2017, the day of last year's general election. The first is from The Sun, a right wing tabloid, while the second is from The Morning Star, a left wing tabloid. Make sure you click the images so you can read the sluglines, copy, and so on.
