A-level media studies key assessment 1
w/c 5/2/18
Time allowed – 90 minutes
Please answer BOTH questions.
Component 1A – Media language and representation
Media language
Making reference to the Kiss of the Vampire poster and the Tide advert, explore the ways in which media language incorporates viewpoints and ideologies. You must consider:
• How meaning is created through intertextuality or referential codes
• How audiences may respond to and interpret media language
• The potential multiple meanings of these adverts [30]
Component 2 - Magazines
Compared with the past, David Gauntlett argues that in the media today ‘we no longer get singular, straightforward messages about ideal types of male and female identities.’
Evaluate the validity of this claim with reference to the set editions of Woman and Adbusters and the historical contexts in which they were produced. [30]